Meet g: another way to buy broadband from G.Network.

Buying broadband should be simple. Whether you're moving home, upgrading your connection or switching providers, most people want clear answers and a straightforward way to get connected.

That's why we've introduced g, our new AI-powered sales agent.

Available through the G.Network website, g gives customers another way to learn about our services, explore broadband options and place an order. Customers can ask questions about our products, discuss their requirements and receive a recommendation based on their needs.

If their address is on our network, g can also guide them through the ordering process from start to finish.

Unlike many AI tools that simply answer questions, g can take action. It can check whether an address is covered by our network, help customers select a suitable package and guide them through to a completed order. 

Of course, not everyone wants to buy broadband the same way.

Some customers prefer the convenience of a digital experience that can be accessed whenever it suits them. Others would rather pick up the phone and speak to someone. That's why g sits alongside our sales team rather than replacing them. Customers can continue to speak to our broadband experts whenever they want to, while those looking for a self-service option now have another route available to them.

The launch of g reflects a broader shift in how customers interact with businesses. People increasingly expect services to be available when it suits them, whether that's during the working day, in the evening or at the weekend.

Built using AI technology from Salesforce and developed in partnership with Smart Cloud Consultants, g connects directly to the processes that support a broadband order, from checking whether a property is on our network through to placing an order.

For us, the goal is simple: giving customers more choice.

Whether you want to speak to one of our team members or use an AI agent, getting connected should be straightforward.

Because great customer service isn't about offering one way to buy. It's about giving customers the flexibility to choose the approach that works best for them.

Photo by Glenn Carstens-Peters on Unsplash