Londoners set to lose up to a day of 2024 to slow, unreliable internet rather than switching to full fibre.

• Full fibre broadband coverage in London is at 64 per cent and yet one in six (17%) people in the capital lose more than a day each year waiting for slow internet
• Londoners are more likely to say unreliable internet interferes with their plans, yet it takes almost three years to switch internet providers – with one in seven (14%) never having done so
• To encourage Londoners to switch broadband providers, G.Network is launching its January sale, with savings of over £130 available on 300Mb packages until the end of the month 
• G.Network provides cost-effective, reliable access to ultrafast broadband – up to 13 times faster than the average download speed in London with an ‘Excellent’ Trust Pilot rating

Londoners are reluctant to waste precious time, however one in six capital dwellers are losing more than a day a year due to sluggish internet, according to new research from full fibre broadband provider G.Network. 

Despite fibre broadband coverage in the capital now topping 64 per cent, London residents (46% vs. 36% nationally) are more likely than the rest of the UK to say that unreliable internet connections often disrupt their plans. 

On average, internet users in London end up watching the buffering wheel spin 319 times a year, with an additional 282 instances of streaming quality dips and nearly 265 lag instances for online gamers. That means most Londoners experience some kind of internet frustration at least twice a day which tends to peak during recreational activities.

One of the most common issues faced due to lost connections is being interrupted during a movie's climax, affecting 31% of Londoners. Glitches when working at home (27%) and connection losses during critical times, such as sports games pausing at a decisive moment (15%), were also major sources of irritation for respondents.

Furthermore, the study underscores the critical role that seamless internet plays in maintaining connections, revealing that 29% of Londoners were disappointed by disruptions during video calls with family and friends. In an era where virtual communication has become integral, these findings underscore the urgent need for wider take-up of robust and reliable internet services in London.

While a significant proportion are clearly experiencing frustrations, it takes Londoners almost three years on average to switch internet providers, with one in seven (14%) never having done so. Cost of living is seen as a major barrier to faster, more reliable internet by some Londoners, as 30% want faster internet speeds but are reluctant to take on additional expenses. 

That’s not the case with G.Network, who pride themselves on offering great value broadband connectivity with market beating prices which are independently verified by FDM, so customers can be sure they’re getting even better value. G.Network are determined to help save Londoners from slow and unreliable broadband. In the January sale, new customers can save £130 on the Ultrafast 300Mb broadband package, available at £24/month (was £27). What’s more, the offer includes free installation on all 12 and 24-month contracts, providing Londoners with cost-effective access to speeds 13 times faster than the average download speed in London . People in the capital can sign up with confidence too, with an ‘Excellent’ TrustPilot rating.

Kevin Murphy, CEO G.Network said, "Fast, reliable broadband is more essential than ever before. Our relationships with one another, our work and entertainment all require seamless digital connectivity to function. Yet many Londoners are being short-changed. Despite there being great full fibre coverage in the city, bad deals and unreliable connections are still all too common."

"The key to seeing more Londoners escape broadband frustration is to give them a good reason to switch. At G.Network, we are committed to making better internet affordable and accessible, supporting the Mayor’s ambition for a better-connected London. Because people in London have enough demands on their time without poor quality internet making it harder to get things done.”

G.Network proudly highlights its unwavering commitment to performance and reliability, as exemplified by Trustpilot scores shared by valued customers. The company is pleased to showcase ongoing excellent ratings for service and speed, a clear indication of the dedication to delivering unparalleled performance and reliability.