B2C Marketing Specialist

Marketing
Hybrid working available
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B2C Marketing Specialist
£40,000 - 50,000 + Bonus & Benefits

Hybrid working available

As part of our expansion plans, we’re looking to drive further growth with our residential and business audiences. As B2C Marketing Specialist you will create and deliver effective marketing campaigns to homes and businesses across London to drive orders both online, and through our call centre and field sales teams.

You will work with our Senior Campaign Manager to deliver multichannel marketing campaigns to residents and businesses across a range of touchpoints and, be accountable for rolling out new campaigns, promotions, and products.

This role will be critical in driving the performance of our residential and business marketing activity and ultimately, the success of G.Network.

What you’ll do

  • Create and deliver regular residential and business campaigns, targeting ready for service premises that meet demanding business targets.
  • Reporting of marketing activity and KPIs, as well as ownership of the residential and business marketing budget.
  • Ongoing support for the sales teams with marketing collateral requirements.
  • Identify and deliver new propositions to improve marketing campaign effectiveness.
  • Ensure that we’re targeting premises as soon as they’re ready to be sold to through rigorous analysis of data and communication with marketing agencies.
  • Work with agencies on campaign creation, execution and measurement including creative development to ensure best-in-class cross-channel execution and brand consistency.
  • Proactively plan and deliver B2C and B2B integrated marketing campaigns to drive volume at key periods throughout the year.
  • Plan and execute digital media campaigns in partnership with MSQ to influence reach, generate leads, increase direct sales and brand awareness.
  • Review and optimise Paid Search, Paid Social and Display campaigns/activity to achieve orders and leads for the sales team.
  • Deliver regular reports on campaign results, including web analysis and KPIs, to inform new campaigns and drive continuous improvement.
  • Work with the wider marketing team to optimise processes, evaluate and implement new tools to drive efficiencies and optimise channels.
  • Ensure accuracy of marketing materials and sales assets, getting appropriate signs off where necessary.
  • Design, build and own the multi-channel campaigns utilising data sourced from a variety of partners.

 Skills, experience and qualifications (required)

  • Demonstrable delivery of integrated, outcome-focused campaigns across channels and overlong, complex customer journey.
  • Hands-on experience working in a dynamic, fast-paced environment.
  • Highly organised project manager, able to balance different priorities to ensure the delivery of marketing activities on time and within budget.
  • Understanding of a wide range of tools, from automation to analytics and be comfortable with data set requirements to create actionable outputs.
  • Proven ability to manage relationships with agencies and with a complex network of internal stakeholders.
  • Excellent interpersonal skills, with the ability to communicate confidently and professionally.

About us

We’re rebuilding London’s broadband from the fibre up. Street by street, building by building, we’re installing state-of-the-art full-fibre broadband connections to give the capital the internet upgrade it’s been waiting for. And once our infrastructure is installed, we offer world-class service to residents and businesses across London.

It’s a project like no other. We’re growing fast, and we’re looking for great people to join us. G.Networkers are nimble, entrepreneurial, and never settle for second best. If that sounds like you, we’d love to hear from you.

Bring your whole self to work

G.Network is a diverse and inclusive company and we are proud to be an equal opportunity employer. Our network will serve Londoners in all their amazing diversity. That’s why we want our workforce, as far as possible, to reflect that diversity. We hire people based on their talents and what they can deliver as G.Networkers - not on their background, or their views on the best way to do the job.

 

Apply now